Healthcare Observances Calendars – Popular Home Care Giveaway
To market their services and create brand awareness, home care agencies deliver numerous giveaways to referral sources. Giveaways create awareness of the home care agency, and especially when giveaways offer health information of use to Best Hospice Care in Los Angeles referral sources and their patients, help to brand that agency as a health care community resource and viable partner in the care of the patient.
Home care agencies have a tremendous array of products at their fingertips from which to choose. Giveaways may range from disease-specific brochures, care plan oversight literature, and posters to health logs, tablet mousepads, and newsletters. However, one of the most popular giveaways for agencies is the calendar.
There are forces at play that make calendars the most timeless and functional giveaway: a holiday to celebrate, an observance to remember, an appointment to schedule…in essence, a life to move forward.
When calendars contain useful information for the referral source, they become an even hotter marketing commodity. Calendars may be personalized with the agency’s logo and contact information to encourage positive awareness of the agency. Its yearlong use within the office adds to the calendar’s reputation as a low-cost giveaway with a high return on investment. What other giveaway commands center stage of a referral source’s attention all year long, branding the home care agency as a health care partner with every flip of the page.
“We are always looking for new and innovative ways to stay ahead of our competition and market to our existing and prospective referral sources, says Judy Bishop, chairman of Guardian Home Care Holdings, Inc., which oversees nearly 70 home health, private duty and hospice offices throughout Texas, Tennessee and Georgia. “As far as return on investment, the calendar has been the best promotional giveaway we’ve done yet.”